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Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets
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Manufacturer: Wiley
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Additional Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets Information

"Edison in the Boardroom is frankly much more valuable--a practical and Fox, Associate General Counsel and Director, Intellectual Property, Hewlett-Packard Company

"Lots of books spout theory and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value.

Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property & Licensing, IBM

"Edison in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble
It's a must-read for everyone interested in increasing returns from intellectual property.

 

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